Direct mail marketing campaigns are making a comeback

7 Smart Ways To Repurpose Your Content

Never marvel what to do after your livestream once more – simply stroll via this guidelines and start repurposing your video to easily fill out your social calendar. Through the earlier six steps, you’ve been able to create a blog submit and repurpose it five times. If you started with a 200 word weblog submit or even a fast tweet or Facebook replace, flesh that out right into a e-newsletter article by including some examples. Add more descriptive details, get quotes from individuals, or share opposing points of view. So far we’ve focused on repurposing your long form video.

Jump on over to canva.com and discover a template that matches with your voice and model. Put your fast announcement or information on the picture and download it so as to then publish it on all of your channels.

The social answers web site makes it simple to repurpose content either in replies to questions or as posts to Quora’s consumer blogs. The reverse of the numbered record concept can be true. You can take a bunch of 5 to 7 related posts and collect them into a single summary submit. Especially for blogs that write faster articles, this is usually a neat alternative to easily create a comprehensive piece of content material.

7 Smart Ways To Repurpose Your Content

Many of those you debuted months or even years ago are nonetheless valuable today, so give them the eye they deserve. Help new audiences uncover the treasure trove of concepts buried in your archives. So I set up an autoresponder that might periodically ship them certainly one of my older blog posts.

In the copy you can be more expansive about what your information is all about, but a fantastic picture can cease the scroll and get people’s attention. There are a lot of methods to get extra mileage out of subjects you’ve already coated in your weblog, however repurposing just isn’t effort-free.

In these cases, you would possibly find value in repurposing this content as a new article. Entrepreneur Danny Boice of Speek keeps a Dropbox folder filled with every blog publish Speek has ever written. He and his staff use this folder for ideas and to trace what posts may be best for observe-up or modifications. Christie is a five-time HSPA award-successful author with a protracted resume of creative, compelling writing. Her background contains journalism and advertising, which allows her to bring a specialised voice to the items created for her shoppers.

That method, by the point I obtained again, they’d have obtained word from me on a gentle basis. You can attain that audience by presenting your old blog posts in a new format. Smart content entrepreneurs know the value of “content repurposing”, due to this fact, they keep “recycling” their content for various marketing channels. Flesh out the content and edit out the parts only related to your blog.

In this piece, I want to share with you seven ways that you can create extra content out of your original content. This works significantly well if the first piece of content you’re employed on as the supply is a podcast or a video, however most of these also apply to articles and blog posts.

Her lengthy-time profession as an entrepreneur offers her unique perception into what her purchasers need to advertise their products, services and messages. There are web optimization and social sharing advantages too, as you’ve now received further content material that you can hyperlink to and share.

But both way, when you have popular weblog posts that really resonate with folks, you need to hold the fire burning. Take three, 5, or 7 well-liked weblog posts on the same subject, and switch them into one abstract post. This provides folks with a fast reference publish with concise summarizes on each major topic.

I have been looking methods to improve my weblog’s visitors and how can I make individuals learn a few of the best stories and articles that me and my group have printed on our website. This publish just gave me a few of the most valuable lessons and I should say I really feel a bit relieved proper now. I’ve been thinking about how to share some of my older content material with newer readers. And, who knows, maybe I’ll even get brave sufficient to enterprise into the audio- and videosphere.

How To Leverage Video On Social Media In 2019

I attempt to squeeze my key points in to just one minute. One minute is never enough time so I direct people to the blog post I write to accompany it. “If you publish a podcast or brief audio recording, transcribe and repurpose it into a press release.

The Ultimate Guide To Repurposing Content: 12 Ways To Extend The Life Of Every Article You Write

You may list your event details or announce your enlargement or no matter could be the big news on your piece. You can easily grab that “lead” and use it in social media graphic/meme/image.

Creating a transcription or a weblog post based mostly in your video makes it accessible to readers, viewers and search spiders. Another way to get a surge of visitors from old weblog posts is to easily republish them on different blogging platforms with an even bigger viewers than yours. But no worries if this seems miles out of your comfort zone since you don’t need to do all of it yourself.

You may even take a collection of weblog posts across the same topic, and easily create minutes worth of material. eighty% of manufacturers put effort into their blogs, so for our purposes right here, we’ll focus on repurposing blog posts for different media. With a little creativity, we can make each weblog publish stretch means past its expiration date and take the stress off our workload. In the opening parts of your press release or blog article, you’ll introduce the plot of your piece.

You can even use this platform to answer and address any questions or debates that arose in your feedback section. Facebook Live videos centered round popular weblog post topics are one other artistic method to leverage video. This may be an animation or live action, but the goal is to take all the information Bulk Email Sender from the blog post, and put it in video form for people to look at. If you need to verify how your Instagram and Facebook posts are doing with these recycled videos, use a great social media analytics software to check your stats. Give old content material new life by highlighting your greatest work.

You can hire individuals to repurpose your weblog posts for you. Take key factors from your content material and turn them into a hundred and forty characters or less. This is a good way to get tweets out of single weblog post or article and hyperlink back to the unique each time. If you’ve already written blog posts and created infographics, half the work of an eBook is already accomplished.

Not solely will this enhance your attain, but it’ll allow you to rise above the competition. Instead of making an attempt to give you totally new blog posts every day, you’ll be able to repurpose a chunk of written material multiple times across totally different media channels. Video can add value to your blog posts but search engines and some of your readers still like written content.

On her personal, Christie has written for newspapers, on-line magazines and major publications. For her purchasers, Christie produces web designs, press and media releases, weblog articles, downloadable worksheets and flyers as well as social media content.

Embed your YouTube video in a blog submit, share a snippet from the podcast on Twitter. Build your authority by talking on a single topic in several locations. If you could have heavy social site visitors, there is a good likelihood you has spent tons of time answering customer questions on-line. Instead of letting that good content go to waste, contemplate compiling your solutions in one blog submit. Another technique to make the most out of your content material is to repurpose multiple blog posts into an ultimate information that covers many various related matters.

So should you run a content material advertising agency, as an example, and frequently blog about search engine optimization topics, you could put collectively an search engine optimization explainer video. You also can draw on well-liked how-to posts and create video tutorials. So just how must you go about executing a diverse content material advertising strategy? Leverage your existing blog posts to generate new types of content. While high quality weblog posts are an excellent method to provide value to your customer base, you must also think about different methods to cater to your viewers’s content wants.

Short form video is quick content you’ve created on your social media updates. So embed your video in a weblog publish and transcribe the important thing factors for readers. I publish a weekly vlog on Facebook, YouTube and my blog.

Repurposing content material is usually a big time saver for content material creators. It’s a brilliant hack with advantages for web optimization, attain, and much more. You may even discover worth in thinking forward to your repurposing options earlier than you start a brand new weblog post or article. The next step in audio-video content material is a webinar, which lets you each current on a subject and engage your viewers in dialog.

You can create an eBook that covers your whole webinar, or multiple webinars and includes content from a number of different blog posts and infographics. Create an eBook that dives deeper into your webinar content or combines the information from a number of webinars into one comprehensive useful resource. Publishing repurposed content material over a time frame and across multiple channels permits your content to reside past a single weblog post or promoted tweet.

  • This one is there most blatant, nevertheless it’s additionally the simplest and handiest way to repurpose your stay occasion.
  • Create a landing page on your on-demand webinar, and share it in your website, weblog, and hyperlink to it in social posts and emails.
  • Record your webinar and share the on-demand version with all your registrants in addition to new audiences.
  • In this piece, I want to share with you seven ways you could create extra content from your original content.
  • This works particularly nicely if the primary piece of content material you work on as the supply is a podcast or a video, however most of these additionally apply to articles and blog posts.

In essence, the textual content of the article can become the inspiration for your script, and you can current the topic in lecture fashion or with some added graphics and enhancements. Wistia is considered one of many on-line tools to assist with video content for your website. Consider creating infographics 2-4 times a yr to broaden upon information-wealthy blog posts. You can share them on your firm Instagram and Pinterest accounts, two platforms where photographs are king. To bring evergreen content to life, contemplate launching a YouTube channel explaining key concepts and ideas that relate to your corporation.

Plus, your new expert recommendation ebook may get the attention of those that missed the interviews collection the primary time round. But, you don’t want to take up extra time writing articles from scratch. From your dashboard, click on “create an article.” Add your headline and replica and paste the most effective information out of your LinkedIn posts into the physique. You have an entire new piece of useful social media content material with a small quantity of effort.

This one is there most evident, nevertheless it’s also the simplest and most effective way to repurpose your live event. Record your webinar and share the on-demand model with all of your registrants in addition to new audiences. Create a landing page in your on-demand webinar, and share it in your website, weblog, and hyperlink to it in social posts and emails. You can even publish previous webinars on third-party platforms for added attain and visibility. GoToStage, for example, is a platform where a new viewers of execs can discover wealthy videos and webinars on the topics they care about.

Take a look at our page of featured webinars hosted on GoToStage. Frequently requested questions work well because you realize if one individual has that question, then extra probably do too. They tap instantly into the personas you wish to target. Make probably the most of your evergreen blog posts and create movies showing off your experience.

Have some fun along with your content and create some reaction GIFs primarily based off of humorous moments from your livestream. You can then use these all through your social media content material technique to engage your viewers and reinforce your brand voice. If you went live on Facebook or YouTube, you’re in a position to seize an embed code for that submit and share it in your blog or website. If you were livestreaming an academic topic, this can be an effective way to make use of that content to reach a larger viewers. Do you have blog posts that had been wildly successful as soon as they debuted?

Your present content material could be a great leaping-off level for a webinar, or you should use a collection of blogs as research in your last presentation. Recently we had the opportunity to partner with Moz.com for a webinar about writing should-click on headlines. Many completely different elements from past Buffer weblog posts about headlines made their method into the final presentation. If you determine to create an ebook based on your weblog posts, take the time to supplement with extra data or analysis. Make the e-book one thing that’s definitely worth the further investment.

Get The Most Out Of Your Content

We additionally noticed that folks were particularly signing up for our 7 day trial after reading this publish. Once we decided to repurpose this, our next piece of content was an infographic. Do you could have some weblog posts which might be especially image heavy? Make the most of your picture posts by repurposing those images on Pinterest. Expanding your existing content material into an ebook seems like a logical step in the content course of, and it’s superb how many high-quality ebooks started as weblog posts.

Kapost also repurposed an article about content advertising into a two minute snackable video. Your presentation ought to already be break up up into digestible sections and matters, that are perfect for blog posts. And with minutes of great content material, there should be material for a number of blog posts. We decided that this piece of content material was worth repurposing as a result of quantity of visitors we could see it was generating in Google Analytics.

One caveat is that, in my experience, emails are shorter than good weblog posts. You might wish to add an additional paragraph or two to take your textual content to no less than 800 phrases. I loaded them to YouTube, embedded from YouTube after which added the transcript.

A great way to repurpose suggestions shared in individual posts on LinkedIn is to mix those posts into a LinkedIn Pulse article. LinkedIn Pulse is a way to brand yourself and your organization as an authority in your subject. It has a lot of weight within the enterprise world with LinkedIn being the social media platform of alternative amongst professionals. As video additionally becomes extra well-liked, how can you take benefit without having to create fully new content material? With a fast evaluate of your analytics, you possibly can see which Facebook posts, shared out of your account, have obtained essentially the most engagement along with your audience.

7 Smart Ways To Repurpose Your Content

For example, if you’ve carried out a Facebook live video, you can repurpose the content material on to a special channel by additionally loading it to YouTube. You might strip the audio from the video and release that as a podcast. Lastly, you could publish a transcript of your video as a weblog post. Turn a weblog submit right into a podcast by first beginning a weblog and then utilizing your blog posts as speaking points in your present. Your may also cover current business news, or share a case research.

When she’s not typing out blog posts or crafting killer social media campaigns, you can find her lounging in a hammock with an epic fantasy novel. Repackage those interviews into a brand new type in the way of an expert recommendation ebook. You’re taking the very same content and altering the medium. There’s no problem with this – some individuals prefer ebooks to blog posts, as they are easier to obtain and skim later.

Add within the belongings you’d like to speak about but couldn’t due to space. Highlight different weblog posts and subheadings (if there’s sufficient content) as chapters for your e-book. You ought to have the ability to increase each weblog post into at least two chapters. Look by way of your web site to seek out subject clusters where you’ve written a minimum of 5 weblog posts. If you’re following greatest practices then that ought to equate to thousands of words of top quality content material.

Smashing Magazine has an extensive library of ebooks—more than 70 eventually verify—that owe a lot of their content material to weblog posts. You could have already got a plan to advertise your content on the Big Four social networks—Facebook, Twitter, Google+, and LinkedIn.

How I Developed A Bottomless Well Of Content Ideas For My Writing

HubSpot Research found that 54% of consumers favor movies over other types of content from brands they help. This works nice on content that was originally posted in social means, such as a weblog publish or Facebook update, the place folks may add feedback. As you repurpose the article, fully combine a few of what you heard within the feedback into the newer version. Megan Marrs is a veteran content marketer who harbors a love for writing, watercolors, oxford commas, and dogs of all shapes and sizes.

7 Smart Ways To Repurpose Your Content

Don’t hesitate to go live on your model’s social media profiles. Not solely is it a great way to connect with your audience, but there are such a lot of other pieces of content that you could get just from one single live video.

An eBook is one other agile approach to repurpose your content. Do you have videos and webinars that you simply recently hosted that must be transcribed? These are 2 of the many ways that you can repurpose content material within the type of an eBook. To get you started obtain the WordPress plugin Anthologize. For these inclined to video, blog posts can be a nice supply of fabric.

If you publish a press release, repurpose it into a weblog publish and an e-guide. When I followed your whole directions & modified my content material of certainly one of my weblog posts, My blog post was shown within the google top schema format.

A frequent model of this is writing a blog post at the end of the yr that options the preferred content of the previous one. This can help attract new readers and remind people who already read them to apply what they discovered. Jackie Tihanyi at Fisher Unitech, they’ve discovered this encourages guests to stick around. Getting the brand new ideas from your old posts may be profitable. Just a few days ago, I was going via a tutorial about making a multilingual WordPress web site and that received me an insight for next two blog posts.

Once you’ve blogged so much a few particular topic, think about repackaging these blog posts into a contemporary new information. Take these blog posts and turn them into “The Complete Guide to Pinterest Perfection,” which you’ll then use in your email advertising and lead gen efforts. You need to give your email subscribers great content, but who has the time? Make your email e-newsletter a lot simpler and time environment friendly by utilizing it to reshare your hottest posts. It is likely that your followers prefer one social media platform over one other.

7 Smart Ways To Repurpose Your Content